w2t.org
Water and sanitation is one of the largest areas of development funding in the world, and water to tap is the sector’s own framing of the problem.
W2T carries that, along with waste to treasure and work to training, the last of which reverses the usual pathway and suits apprenticeship and on-the-job learning programmes.
The buyers for these readings are NGOs, multilaterals and foundations, all of which live on the .org. Three characters is a practical length for an organisation whose logo appears beside a dozen funders on every report cover.
Permanently scarce, structurally readable, pointed at a sector with continuous institutional funding.
Enquiries welcome.