technologyroadmap.com
Product and portfolio roadmapping tools are a real market with several funded players, and not one of them owns the plain-language phrase for what they sell. That’s the gap.
Owning it means arriving in front of a buyer who’s searching in their own words rather than in vendor vocabulary, which is what people do before they know which vendors exist.
The phrase itself names a document every serious organisation produces and most produce badly: the plan for what gets built, bought and retired over the coming years, and the artefact CTOs are judged on. That supports a consultancy, a planning tool, a research firm publishing sector roadmaps, or a templates and training business.
Two words, no hyphen, obvious meaning, and the sort of phrase that appears in board papers rather than in slang.
Offers welcome.