marketscenario.com
Scenario carries appropriate humility about prediction while still promising rigour, which is exactly the positioning a credible research business wants. Forecast promises more than anyone can deliver.
Scenario planning is how serious organisations handle a future they can’t forecast: build several coherent versions of what might happen and test the strategy against each. It’s standard practice in energy, finance, defence and corporate strategy, and financial institutions are required to run scenarios for regulatory purposes, which creates permanent demand.
The name suits a research firm, a forecasting product, a risk analytics platform, a consultancy, or a publication running scenario-based analysis.
Two words, no hyphen, .com, both spelled the obvious way. It reads as professional rather than promotional, which matters when the buyers are paid to be sceptical.
Enquiries welcome.