Bootstrapping is a movement more than a market, and movements use .org. That’s the whole argument for this pairing. Building a company without outside money has become an identity rather than merely a funding status. There are conferences, communities, publications and a substantial population of founders who consider it the better path rather than the fallback. The word carries technical and statistical meanings as well, loading a system by its own effort and resampling to estimate a distribution, which gives it depth beyond the business reading.