bootstrapping.org
Bootstrapping is a movement more than a market, and movements use .org. That’s the whole argument for this pairing.
Building a company without outside money has become an identity rather than merely a funding status. There are conferences, communities, publications and a substantial population of founders who consider it the better path rather than the fallback.
The word carries technical and statistical meanings as well, loading a system by its own effort and resampling to estimate a distribution, which gives it depth beyond the business reading.
Commercially it suits a founder community, an education platform, a newsletter, a directory of bootstrapped companies, or a nonprofit supporting small business formation. The community and education readings are where bootstrapping culture actually lives.
One word, thirteen letters, no spelling ambiguity, naming a philosophy a growing number of people choose deliberately.
The name is available. Enquiries welcome.