One name, two industries, both of them wealthy. In digital advertising, ad network is standing vocabulary and the sector forms new intermediaries constantly: representation firms, publisher collectives, vertical networks, and marketplaces connecting advertisers with niche inventory. An address stating the business model in one glance is worth having in a field where explaining what you do takes a meeting. In networking hardware and software, ADC means application delivery controller, a real enterprise category sold through long cycles to technical buyers.

Creator businesses buy names constantly and there is no established place to do it. Channel names, handles, brand identities, domains. The transactions happen, awkwardly, across a dozen unrelated venues. Videonames.com is a name about naming, which gives it a neat recursive fit for a branding service, a channel name generator, a brokerage specialising in creator and video brands, or a marketplace for handles and identities. The technical reading is separate and real.

The test for whether shorthand helps or hurts is whether the target audience uses it themselves. Mktg passes: it appears in job titles, department names, budget lines and internal documents throughout the industry. Using it here delivers a two-word name in eleven characters, and the compression signals that the business sits inside the industry rather than describing it from outside. Travel marketing is a substantial specialism with its own conferences, metrics and body of practice distinct from general marketing.

Referral marketing stayed effective while nearly every other acquisition channel got more expensive. That alone keeps the category interesting, and this name sits on the root word. Refer covers two of the most valuable mechanics in business: referrals and references. Word of mouth and citation, which is how trust actually moves. The referral reading suits a partner programme platform, an affiliate network, a customer advocacy tool, or a professional referral marketplace.

Remarkable, and remarked upon. Something worth noticing and something people are talking about. For a marketing or reviews business that’s close to a perfect statement of the goal, and it’s what every client says they want. Remarkedly is a coined adverb holding both ideas at once. It suits a review platform, a customer advocacy product, a PR agency, a social listening tool, or a brand consultancy. The -ly construction turns a quality into something that sounds like a product, and because the word is invented the trademark path is clean and the handles are likely free across platforms.

Newsletters, podcasts and niche sites are collectively enormous and individually too small to sell efficiently on their own. Connecting them to advertisers is the most interesting business this name supports. Media buying and selling runs through marketplaces at every level: programmatic exchanges, direct inventory deals, sponsorship networks, and the fast-growing market for creator placements. The name also suits an ad exchange, a rights and licensing exchange, or an inventory platform.

A lot of modern marketing requires engineering, and marketing teams can’t do it themselves. Landing page infrastructure, tracking implementation, martech integration, growth engineering. That intersection is in demand and underserved. Mktgdev names it in seven characters using two abbreviations the industry already uses. Mktg appears in job titles, budget lines and internal documents; dev is universal. The compression signals the buyer is inside the industry rather than describing it from outside, which is the right register for a B2B service sold to practitioners.

Naming is one of the two hard problems in computing, according to the old joke, and it’s also a professional service with real fees and a problem every founder faces in their first week. Nameable means capable of being named, which is a quietly interesting idea for a business about naming. It also reads as a claim: this thing can be named, and we’ll do it. It suits naming services, brand consultancies, domain brokerage, trademark search, and the tooling around all of them.