travelmktg.com
The test for whether shorthand helps or hurts is whether the target audience uses it themselves. Mktg passes: it appears in job titles, department names, budget lines and internal documents throughout the industry.
Using it here delivers a two-word name in eleven characters, and the compression signals that the business sits inside the industry rather than describing it from outside.
Travel marketing is a substantial specialism with its own conferences, metrics and body of practice distinct from general marketing. Destination marketing organisations, hotel and airline demand generation, tour operator advertising, and the agencies serving all of them.
The name suits an agency, a consultancy, a publication, a training provider, or a software product built for the sector.
Short for what it conveys, .com, no hyphen.
Available now. Offers considered.