unweb.org
Negation is underused in naming and distinctive when it’s done well. Unweb is memorable in a way a positive-sounding name simply wouldn’t be.
The idea inside it is live rather than novel. Digital minimalism, the small web movement, local-first software, and the general reaction against platform consolidation have all produced real communities and real projects, and none of them has a name this clean.
It suggests everything the web isn’t or has stopped being: the small internet, the local-first internet, the web without surveillance, the web you leave.
The name suits a publication, a foundation, a digital wellbeing organisation, an alternative protocol project, or a community of people building differently. The .org is exactly right, since none of them wants to look like a company.
Five letters, two syllables, no hyphen.
The name is listed for sale. Offers welcome.