altsteaks.com
Walk the chilled aisle in any large supermarket and the plant-based section has gone from a shelf to a bay. What it still lacks is a whole cut worth cooking like one.
That is the unsolved problem and the valuable one. Mince, burgers and nuggets are settled products; a piece of meat with grain, bite and a sear is where the research money and the fermentation patents are going.
The plural form suits a business selling across that field rather than making one product. A retailer, a marketplace, a review operation, a restaurant group or a trade publication can all cover several producers under it.
Alt is the sector’s own contraction, appearing in alt-protein and alt-dairy throughout the trade press, so the name reads as written from inside.
Nine characters, .com, no hyphen.
Offers welcome.