The K is the whole decision. Virtualworks would be generic and contested; this spelling is distinctive, trademarkable, and carries an industrial connotation borrowed from German that English branding has used for decades to signal engineering and craft. Put after virtual it produces a name that sounds like a studio that builds things properly, which is the impression a VR or AR studio, a simulation company, a digital twin business, a virtual events producer or a general software shop all want to make.

Care homes, hospitals and accessibility organisations use virtual travel programmes seriously, and the sector grows as the technology gets cheaper. That’s the reading most people miss. The larger commercial market is planning. Hotel and destination previews, walkthrough tours and immersive content all drive booking decisions, and the tourism boards and operators funding them have budgets. People about to spend thousands want to see a place properly first. The name suits a content platform, a VR tourism producer, a destination marketing product, or a publication.