Names containing a verb in the imperative tend to stick, because they tell the reader what to do rather than describing what the company is. That small structural advantage compounds across every headline and advert a brand ever runs. Retire Actively is an instruction, and it’s aimed at a market with money. Retirees today are healthier, wealthier and more mobile than any previous cohort, supporting an economy of travel operators, fitness programmes, part-time work platforms, financial products and residential communities built around staying busy.

Influencer has aged badly and fast. The people it describes increasingly avoid it, brands hedge around it, and any business named with it inherits a word that already sounds dated. Socialites solves that. It’s a real plural noun with a long history, it carries glamour without embarrassment, and it describes the same category of person without the baggage. The society pages became the creator economy; the word survived the transition intact.

The Spanish-language market is one of the largest and least served corners of the domain business. Brands in Spain, Mexico, Colombia, Argentina and the US Hispanic market compete for a far smaller pool of good names than their English-language counterparts, and clean adjectives on the .com are genuinely scarce. Pasionales is the plural adjective form of passionate. It reads as warm and emotive to roughly six hundred million people and as attractively foreign to most of the rest.