Procurement is slow but contracts are long, budgets are stable, and the incumbent suppliers are widely disliked. That’s a decent set of conditions for a new entrant with a credible name. Cross-government work is among the hardest problems in public administration. Departments have separate budgets, separate systems and separate incentives, while almost every significant policy problem sits across several of them at once. Crossgov names that space directly. It suits a govtech company building interoperability tooling, a consultancy specialising in joined-up delivery, a policy institute, a data-sharing platform, or a publication covering public sector reform.

Most products in this space are built to reach policymakers. Building for policymakers themselves is the less crowded position, and this name serves either. Policymaker is the word for the person every advocacy campaign, think tank report and lobbying effort is ultimately aimed at, used interchangeably across government, academia, journalism and the nonprofit sector. It suits a policy intelligence platform, a legislative tracking product, a briefing publication, a training provider for officials, or a directory of decision-makers.