tography.org
A studio working across photography and video shouldn’t have to pick a name that privileges one over the other. This one covers both by stripping the subject out and keeping the act.
Tography is the tail of photography, videography and cartography. On its own it reads as recording, stripped of what’s being recorded, and it sounds like a word that ought to exist.
It suits a creative agency, a photography community, an education platform, an archive project, or a collective. On the .org the community and educational readings come forward, and photography education is a large, fragmented market with room for something that looks institutional.
Eight letters, three syllables, entirely phonetic, memorable because it’s a familiar fragment in an unfamiliar position. Names that play with recognisable word parts stick better than fully invented ones.
Available now. Enquiries welcome.