People pay for being told first, particularly in finance, security and specialist industries. Alerts are the most commercially proven reading here. News compressed toward the instant: push notifications, live blogs, and the expectation that significant events are known within minutes rather than the next morning. The plural suggests a stream of moments rather than a single service, which suits a feed-based product better than the singular would. The name fits a breaking news service, an alerts product, a real-time aggregator, or a short-format news app.

Broadcasters, sports organisations and brands all need the good bits extracted quickly, and doing it automatically is now feasible. Highlights is the commercially strong reading. Media instants are the moments that matter: the clip that circulates, the quote that gets pulled, the frame that becomes the story. Coverage increasingly reduces to a handful of these rather than to whole articles or broadcasts. The name suits a clipping and highlights product, a social video tool, a monitoring service surfacing moments rather than volume, or a media analytics platform.