Renewal came around and five names were on the list. All five stayed, and all five are getting sites. The renewal decision and the build decision used to be separate for me. They aren’t anymore. If a name is worth keeping, it’s worth putting something on, even a small thing, because an empty name and a name with a working site look nothing alike to anyone who lands on it.

Renewal season forces a reckoning. Eighteen domains just cleared another year on my bill. Some were obvious; a few required justification I had to talk myself into. OPINION.org and ANALYSIS.org renew automatically, no deliberation needed. Those are infrastructure — established, content-bearing, and the kind of one-word .org that doesn’t come back once dropped. Same logic applies to TRANSPORTATIONAL.com and CYBERSECURITYMARKET.com, both actively developed with published content. MARKETRESEARCHANALYST.com is an exact-match professional title in a category that still transacts.