Bird names make excellent brands, which is why so many companies use them: memorable, visual, carrying character without carrying baggage. Pitangua is one. The great kiskadee and its relatives carry the name in Latin American ornithology, and the word has the rhythm of the tropics in it. Eight letters, three syllables, entirely phonetic in Spanish, Portuguese and English, and distinctive enough that nobody arrives at it by accident. It suits a travel or eco-tourism business, a natural products brand, a Latin American consumer company, a creative studio, or a conservation project.