Names built on “truth” or “check” carry a slightly defensive tone, which is a handicap for an organisation whose whole value depends on reading as neutral. This one avoids it. Factually is an adverb doing the work of a mission statement. It says how the thing is done rather than what it is, which is an unusual and effective position for a publication. Fact-checking is now a permanent function of journalism rather than an occasional feature, with dedicated organisations, international networks and methodology standards, and it operates under constant attack, which makes credibility signalling more important rather than less.

Names built around “truth” carry a combative edge, which is a handicap for an organisation that needs to read as neutral. Factly avoids it while saying the same thing. The root word is one syllable and carries the entire positioning, which is why the -ly construction works here where it often doesn’t. Fact-checking is a permanent function of journalism now, with dedicated organisations, international networks and methodology standards, plus a growing commercial market as brands, platforms and institutions all buy verification services.

There’s a knowingness to this name that journalists would appreciate. Reportedly is the word the trade uses when something is credible but unconfirmed: we have this from a source, we’re telling you, we’re marking the uncertainty. That’s a more sophisticated position than a name promising truth or facts, and it signals an understanding of how reporting actually works. It suits a news aggregator, a breaking news service, a media criticism publication, a verification project, or a newsletter.

Journalism has shed institutions faster than it has built them, and there’s real appetite for new professional structures. Press clubs are among the ones that survived. The National Press Club, regional clubs in most major cities, and the international network of them run events, award prizes, provide workspace, and serve as the professional home for working journalists. The .us extension anchors the name to the country with the densest press club network anywhere, reading as intentional rather than as a substitute for something else.