Names built on “truth” or “check” carry a slightly defensive tone, which is a handicap for an organisation whose whole value depends on reading as neutral. This one avoids it. Factually is an adverb doing the work of a mission statement. It says how the thing is done rather than what it is, which is an unusual and effective position for a publication. Fact-checking is now a permanent function of journalism rather than an occasional feature, with dedicated organisations, international networks and methodology standards, and it operates under constant attack, which makes credibility signalling more important rather than less.

Names built around “truth” carry a combative edge, which is a handicap for an organisation that needs to read as neutral. Factly avoids it while saying the same thing. The root word is one syllable and carries the entire positioning, which is why the -ly construction works here where it often doesn’t. Fact-checking is a permanent function of journalism now, with dedicated organisations, international networks and methodology standards, plus a growing commercial market as brands, platforms and institutions all buy verification services.