Precise, scholarly and beautiful, understood immediately by anyone with economics training and pleasantly opaque to everyone else. That combination is close to ideal for a name aimed at a professional audience. The numéraire is the unit of account against which all other values are measured, the anchor making prices comparable. It appears throughout general equilibrium theory, international finance and monetary economics. The name suits an economics research organisation, a monetary policy institute, a financial data product, an academic publication, or a think tank.

The concept is literally about establishing a common measure, which suits any business whose job is making disparate things comparable. That’s the reading the extension brings forward. The numéraire is the unit of account against which everything else is priced, a foundational idea in economics appearing throughout equilibrium theory and international finance. On the .net it points at a pricing data service, a benchmarking platform, an index provider, or financial infrastructure.