Creator businesses buy names constantly and there is no established place to do it. Channel names, handles, brand identities, domains. The transactions happen, awkwardly, across a dozen unrelated venues. Videonames.com is a name about naming, which gives it a neat recursive fit for a branding service, a channel name generator, a brokerage specialising in creator and video brands, or a marketplace for handles and identities. The technical reading is separate and real.

Domain investors are numerate, transaction-oriented, and already spending on tools and listings. They’d pay for data that actually helps them price, and at the moment nothing does it well. The aftermarket is a real asset class with real money moving through it and remarkably poor data underneath. Sale prices scatter across half a dozen sources, valuation tools disagree wildly, and most published analysis is marketing dressed as research. This name is the service that’s missing: a comparables database, a valuation methodology resource, a market index, an investor newsletter, or a research product for people buying and selling professionally.

Naming is one of the two hard problems in computing, according to the old joke, and it’s also a professional service with real fees and a problem every founder faces in their first week. Nameable means capable of being named, which is a quietly interesting idea for a business about naming. It also reads as a claim: this thing can be named, and we’ll do it. It suits naming services, brand consultancies, domain brokerage, trademark search, and the tooling around all of them.

The plural is deliberate. There isn’t one aftermarket, there are several, operating on different platforms with different pricing conventions and different buyer pools. A site named for the plural is positioned as an overview rather than one more venue. Seeing inventory and completed sales across venues in one place is something the industry still lacks, which makes aggregation the most useful reading. The market underneath is genuine: brokers, marketplaces, escrow services, appraisers, and a body of sales data scattered across half a dozen sources that agree with each other about half the time.

Corporate domain management is a real and unglamorous business with enterprise clients and recurring revenue. This name is aimed squarely at it. DN is standard shorthand for domain name across the industry, and 4B reads as for business, giving the string a structure rather than leaving it arbitrary. That suits a brokerage, a corporate domain management service, a brand protection firm, or a marketplace serving business buyers. Outside that reading it’s a four-character .