Two readings, two live business models, and the extension picks a third. A digital expo is a trade show about digital technology, run in every major market and well sponsored because enterprise vendors have budget. It’s also a trade show that happens digitally, a market that settled after its bubble into something real and smaller, serving audiences that can’t travel and exhibitors wanting year-round presence. On the .org the name reads as an industry body or public-interest event rather than a commercial show, which suits a government-backed digital skills initiative, an association’s annual conference, or a nonprofit technology fair.