The population of people who need to work with APIs has grown far past the population who consider themselves engineers. Product managers, analysts, marketers and no-code builders all touch them now, and most are learning as they go. API coding is the phrase those people search, because it’s how you describe the task before you know the vocabulary. Developer education is a large market and nearly all of its search terms are spoken for, which makes a clean two-word .

API documentation vendors have an obvious adjacent business in teaching and almost none of them have built it. That’s one buyer for this name and not the only one. Working with APIs has become the most transferable technical skill for people who aren’t full-time engineers. Product managers, analysts, marketers and automation builders all need it, and they search for it in plain terms. Not “REST fundamentals”, not a framework name. API course.

The secondary market in almost every category runs on data that’s fragmented and badly integrated. Cars, watches, auto parts, phones. A developer-facing business fixing that is a real proposition, and this address states its position precisely. The .dev extension is reserved for technical use and enforced with HTTPS, which means a site there reads as a developer product before a visitor sees anything else. Paired with aftermarket, the name names both the audience and the market.