photovideogear.com
Ask a working shooter what they spent money on last year and they’ll answer in a specific dialect. Not “imaging equipment”. A lens, a light, a cage, a recorder, a bag. All of it, collectively, is gear.
Retailers who use that word are read as part of the community. Retailers who say “products” are read as a warehouse. The distinction sounds cosmetic and it decides who gets trusted with a four-figure purchase.
There’s room at the top of this category. The businesses that own it at scale are few, and the addresses they trade under were claimed decades ago. A name pairing both disciplines with the customer’s own noun is the foundation for something at that level.
Video belongs in front. It is what most of the equipment is now bought to make, and a name acknowledging that reads as current rather than as a stills shop that added a camcorder section.
New retail, rental, used trading, comparison, reviews: every model this category supports fits the address. Used in particular has structural strength, since gear depreciates slowly and gets replaced quickly.
Offers considered.