peppers.org
Chilli growers rank varieties by heat, trade seeds internationally, run competitions and argue about cultivars with a seriousness that has more in common with orchid collecting than with cooking.
That community sustains a hot sauce industry which went from novelty shelf to permanent supermarket aisle, plus a seed trade, a festival circuit and a substantial publishing niche. The plural noun covering all of it is this name.
Behind the hobby sits an actual crop. Bell and chilli pepper production is a serious agricultural sector globally with its own trade bodies, research programmes and export markets, and the .org extension is where those organisations live.
So the name works in both directions: a growers association, a seed exchange, a variety database, a festival, a trade body, or a publication covering the scene.
One word, universally understood, attached to a subject people are genuinely obsessive about.
Available now. Offers considered.