newsinstance.com
Running a small publication means paying for infrastructure designed for large ones. Hosting, subscriptions, newsletter delivery, comment moderation, payments. The journalism is affordable; the plumbing is not.
Shared infrastructure with independent front ends solves it, which is why local news networks and vertical publishers increasingly sit on common platforms while keeping separate identities.
This name describes that arrangement in the vocabulary the engineers building it use. An instance is a provisioned, running copy of something, which is exactly what each publication becomes on such a platform.
The everyday sense of the word supports a different product entirely. An instance is an occurrence, so the name equally suits monitoring, clipping, or a database recording where and when a story appeared.
Twelve characters, two ordinary words, no hyphen, and a technical connotation that makes a media product sound like infrastructure.
Available now. Enquiries welcome.