altsql.com
Choosing a database is a high-stakes decision made with poor information. A comparison resource in this space would be genuinely useful and this name positions one correctly.
The landscape justifies it. SQL is fifty years old and going nowhere, while the ecosystem around it multiplied: NewSQL, distributed SQL, query engines over object storage, SQL layers atop non-relational systems, and a whole family of alternatives to particular databases.
The alt- prefix does precise work by signalling adjacency rather than replacement, which is the honest position. Nobody is replacing the language; plenty of people are building alternatives to specific implementations.
It equally suits a database product, a query engine, a technical publication, or a migration consultancy.
Six characters, .com, no hyphen, instantly legible to the technical audience. Short technical names are worth disproportionately more because they get typed constantly.
Offers considered.