Keyword domain names are domain names that include relevant keywords related to a particular industry or product, while invented domain names are unique, made-up words that have no obvious meaning. Here are some differences between keyword and invented business domain names:

Relevance: Keyword domain names are often chosen because they include words or phrases that are relevant to a particular industry or product, making them easier to remember and associate with a particular business. In contrast, invented domain names may be more unique and memorable, but may not have an obvious connection to a particular industry or product.

SEO: Keyword domain names may have some advantages in terms of search engine optimization (SEO), as they can help signal to search engines what your website is about. However, it’s important to note that SEO is influenced by a variety of factors beyond just your domain name, so the impact of a keyword domain name on your SEO rankings may be relatively small.

Branding: Invented domain names may be more effective for branding, as they are more distinctive and memorable than keyword domain names. Invented domain names can also help establish a unique brand identity and differentiate your business from competitors.

Availability: Keyword domain names may be more difficult to obtain, as many relevant keywords may already be in use. Invented domain names, on the other hand, can be created from scratch, giving businesses more flexibility and options when it comes to choosing a domain name.

Overall, both keyword and invented domain names can be effective for different purposes. Keyword domain names may be more relevant and have some advantages in terms of SEO, while invented domain names may be more distinctive and effective for branding purposes. Ultimately, the choice between keyword and invented domain names will depend on a variety of factors, including your industry, target audience, and branding strategy.